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Research papers

What's news on newspaper section research?

This paper will cover the current situation for research into newspaper sections and will concentrate on a "private research project" and why for the time being this research can help guide advertisers and agencies in the media planning process. The...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Stuart Corke
November 1, 1995
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Citation

Corke, S. (1995a, November 01). What's news on newspaper section research?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-s-news-on-newspaper-section-research-


Research papers

Measuring readership of newspaper sections on the UK NRS

For many years UK national newspapers have published additional sections given away with the main newspaper and while these were few and in the form of colour magazines, they were measured as separate titles. In 1988 the power of the press unions was...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Authors: Roger Beeson, Jean Wong
November 1, 1995
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Citation

Beeson and Wong (1995a, November 01). Measuring readership of newspaper sections on the UK NRS. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-readership-of-newspaper-sections-on-the-uk-nrs


Research papers

Beyond recognition scores

The following contribution should demonstrate that new technologies allow us to exploit large data bases to a greater benefit. As an example we should look at a data set of advertising recognition scores, collected over a period of time. Normally it...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Rolf Speetzen
November 1, 1995
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Citation

Speetzen, R. (1995a, November 01). Beyond recognition scores. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-recognition-scores


Research papers

New qualitative descriptors of magazines' potentiality to convey efficiently advertising messages

Magazines have a unique characteristic, which is an advantage that no other media can display : the particular link between a reader and "his" magazine : to read a magazine means more than just to be in contact with a media, it means a personal...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Dina Raimondi
November 1, 1995
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Citation

Raimondi, D. (1995a, November 01). New qualitative descriptors of magazines' potentiality to convey efficiently advertising messages. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-qualitative-descriptors-of-magazines-potentiality-to-convey-efficiently-advertising-messages


Research papers

The implications for publishers of recent research into effective frequency

In the last two years the amount of published diagnostic information on effective frequency has increased considerably. Most of this work, which challenges much current established thinking, has been concerned solely with television, but in itself...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Alan Smith
Company: KANTAR TNS Malaysia
November 1, 1995
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Citation

Smith, A. (1995a, November 01). The implications for publishers of recent research into effective frequency. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-implications-for-publishers-of-recent-research-into-effective-frequency